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  Last updated April 15, 2008
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Dr. Atalay Atasu
Operations Management

Assistant Professor

Email:

Phone: 404-894-4928

800 West Peachtree Street NW
Atlanta, Georgia 30308
 

Atalay Atasu joined the faculty of the College of Management at Georgia Tech in the fall of 2007. His research focus is on sustainable operations management, and his interests include design of closed-loop supply chains, strategic pricing and positioning of remanufactured/refurbished products, design of environmental directives and inventory control.

His research appeared in scientific journals such as Management Science and Production and Operations Management. Dr. Atasu won the Wickham Skinner Award for best unpublished paper at the 2007 Production and Operations Management meeting for "Efficient Take-Back Legislation."

Membership and Professional Activities

Member: INFORMS, POMS, M&SOM

Vice President of Meetings for POMS College of Sustainable Operations

Referee: Management Science, M&SOM, POM, IJPR

Areas of Specialization
Closed Loop Supply Chains
Sustainable Operations Management
Pricing and Market Segmentation Models
Product Take-Back Directives

Education
PhD in Management, INSEAD, April 2007
MS in Management, INSEAD, August 2005
MS Industrial Engineering, Bogazici University, July 2002
BS Textile Engineering, Istanbul Technical University, June 1999

Featured Publications
•  Atasu, A., M. Sarvary, L. Van Wassenhove, “Remanufacturing as a Marketing Strategy,” forthcoming, Management Science, 2008. (downloadable abstract) 
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•  Geyer, R., L. Van Wassenhove, A. Atasu, “Economics of Remanufacturing under Limited Component Durability and Finite Life Cycles,” 2007, Management Science, 53:4, pp: 88-100. (downloadable abstract) 
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•  Atasu A., S. Çetinkaya, “Lot Sizing for Optimal Collection and Use of Remanufacturable Products over a Finite Life Cycle,” 2006, POM, 15:4, pp: 473-487. (downloadable abstract) 
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•  Atasu, A., V. D. Guide, L. Van Wassenhove, “A Critical Review on Product Reuse Economics,” under review (second round) at POM, 2008. 
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•  Atasu, A., L. Van Wassenhove, M. Sarvary, “Efficient Take-Back Legislation,” forthcoming, POM, 2008. Winner of the 2007 Wickham Skinner Best Paper award of Production and Operations Management Society. 
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